Unconventional Marketing Learning from Snoop Dogg’s Stove Stunt

Remember when Snoop Dogg gave up smoking and concluded flogging stoves last year?

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The campaign didn’t pay off and Solo Stove’s CEO was, well, fired.

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System 1’s Andrew Tindall explains what went wrong.

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I shit you not. More than 1,500 marketers contacted me this week

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After I shared my take on Solo Stove getting rid of its CEO.

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Last year, the brand came from nowhere with a Snoop Dogg campaign.

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The rap veteran told everyone he was giving up smoking; cue shock and horror.

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It was later opened as an ad and a bait and switch, with Snoop opting for a ‘smokeless’ stove, get it?

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